BrandIdentity

Logos, prototypes, and product systems — identity work for brands that wanted to look like themselves, only sharper.

Synopsis below↓

⟶ Synopsis

DRM—006

Identity · Product · Systems

Identity work across logos, packaging prototypes, and product systems. Small brands that wanted to look like themselves, only sharper — logos, type pairings, application rules, and the occasional opinion about kerning.

⟶ Process

01 /

Started every project from the brand's actual voice, not its reference board. Most identity work fails because it imitates the things the brand admires, not the things the brand already is.

02 /

Type does most of the heavy lifting. Logos come last, sometimes barely. Prototyping the product alongside the mark kept both honest.

03 /

Every system ships with rules and a paragraph on when to break them. Identity that can't bend isn't identity, it's a cage.